Newsroom-trained storyteller who builds press operations from the ground up, grows audiences on the record, and gives executives a voice their constituents actually hear. Twenty years in — still chasing the lede.
David spent a decade in local TV newsrooms across New York and North Carolina, producing live newscasts on hard deadlines and directing crews through breaking news and technical failures alike. That training — write tight, verify everything, never miss air — became the operating system for everything since.
He has since built a state agency's press operation from nothing to roughly 40 announcements a year, reintroduced a 140-year-old school's brand to a new generation of families, and is now bringing that same discipline to multifamily real estate marketing at Sunrise Management & Consulting. Along the way: governor's-office releases, a mascot with a merch line, a student-run broadcast studio, and a magazine relaunched from a year-end report into a stewardship piece donors actually read.
Reimagined AHN's year-end report as a full donor and admissions magazine — conceived, written, and art-directed across four consecutive annual volumes, covering academics, athletics, arts, and alumnae impact.
Now leading digital marketing and online reputation management across a multifamily portfolio and an affiliated proptech startup — social content, listing platforms, resident review response, and industry event presence in support of occupancy growth.
Created and launched Academy of the Holy Names' panther mascot, Penny, complete with a naming contest, debut reveal, and a supporting merchandise line — turning a single character into a lasting asset for athletics, admissions events, and spirit campaigns.
Launched AHN's first-ever student-run broadcast studio and founded the student Communications Club; started the school's TikTok channel, which overtook its Facebook audience within six months, while shooting and designing the sports and admissions content that filled it.
Built DASNY's press operation essentially from a blank page — a 500%+ increase in release output, a daily news clips program, and feature writing on projects like NYU's 370 Jay Street and Columbia's Manhattanville campus, feeding statewide messaging for the Governor's office.
The surge in energy was immediate when David became director of marketing and communications at Holy Names. Suddenly, everyone promoting the institution had a hub for creative ideas. Brand standards were codified. The website took a quantum leap. And "Penny," AHN's mascot, made her debut — with David himself in the costume, once again demonstrating his willingness to do whatever it takes.
I have worked with many people in my 20 years in television news, and Dave is one I will always remember fondly. In a world of deadlines, tragic events, and never-ending stress, Dave always managed a positive, professional approach to producing a multi-hour newscast at the crack of dawn — first in the newsroom and last to leave.
David had an exceptional skill set and keen insight into reaching and delivering the right messaging to the intended audience. He challenged me to explore different ways of thinking, and referenced current marketing trends while advocating for new avenues to meet goals. He was well respected by many.
Dave was a great manager and mentor throughout the summer I spent working with him at DASNY. He has extensive knowledge in public communications and always took the time to share his expertise. He held a high standard of professionalism and set a great example for the wider team.
Dave remains a prominent example of what an employee and co-worker should exemplify in the workplace. His skill set and knowledge are always on the button, his attitude unwaveringly positive, and he exemplifies the true meaning of a team player — he makes everyone around him feel seen and heard.
Open to conversations about marketing, communications, and brand leadership roles across the Capital Region and beyond.